VE Hotel Brand Identity Overhaul

 

The original concept of ‘VE’ is five elements but it was unknown to its customers and even its stakeholders. We evaluated the practice of the brand, re-interpreted the five elements into key values and gave the 4-star hotel a modern chic, fuss-free and progressive personality..

 
 

Project: VE Hotel Brand Identity Overhaul
My Role: Graphic Designer & Project Manager
The Team: Duet Design Pte Ltd. Hui Huy Ko (Creative Director) & Lixiang Yap

 

PHOTO: UOA Hospitality

PHOTO: UOA Hospitality

Branding translated in website (designed by UOA Hospitality)

 
Brand Identity, Graphic Designllx yapGraphic Design, Brand Identity, Non-featured